ELGA Credit Union implemented The 4 Disciplines of Execution® (4DX) to overcome organizational fragmentation caused by pursuing too many competing priorities. By partnering with FranklinCovey to establish a single Wildly Important Goal® (WIG) and a weekly cadence of accountability, ELGA shifted from being spread thin to achieving focused, measurable growth. This strategic shift resulted in a $114 million increase in deposits and a subsequent year where they surpassed their loan portfolio goal by over $100 million.