Writing for Results™

A Practical Framework for Effective Writing

Unclear writing slows everything down.

It stalls projects, frustrates people, and derails collaboration when messages are misread or misunderstood. In today’s fast-paced, hybrid workplaces, clear writing is more critical and more challenging than ever.

Writing for Results gives learners a flexible, repeatable process that sharpens thinking and produces action-oriented messages. By practicing clarity and connection in every message, learners focus on their reader, structure their ideas, and write in an authentic tone that inspires action.

The course also offers an optional AI component, helping learners brainstorm, draft, and revise more efficiently while reinforcing their own voice and critical thinking—because effective writing starts with clarity of thought.

Blog

8 Communication Strategies for Leading With Intention

Effective communication strategies are pivotal for leaders aiming to inspire purpose and propel lasting change.

Free Webcast

Lead With Clarity. Collaborate With Confidence.

Featuring Seth Godin in Conversation with Todd Davis.

Introducing Writing for Results

88%
of the workweek is spent communicating across multiple channels*
100%
of workers experience miscommunications at least weekly*
$12000
in financial loss per employee each year due to lost productivity and wasted time^

*Grammarly: The 2024 State of Business Communication

^Grammarly: The 2022 State of Business Communication

Go From Mind to Outline

Plan and outline messages that inspire action by defining a clear purpose and desired outcome from the start.

Write Now, Fix Later

Define and leverage your authentic voice by creating first drafts with speed, confidence, and clarity.

Revise for Your Reader

Use available insights and AI tools to polish your message and persuade your audience.

Writing is far more than a clerical task—it’s a strategic imperative.

How to Experience FranklinCovey Content

This course is included in the FranklinCovey All Access Pass®. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.

Live-Online

Flexible learning and development available online from any location.

In-Person

Experience FranklinCovey content delivered face-to-face.

On Demand

Content available to your people anywhere, any time.

Customer Stories

UnitedHealth Group

Develop Emerging Leaders in a Globally Diverse Organization

Walter Baumann, owner of the Emerging Leaders Program for the UnitedHealth Group, shares his experience utilizing FranklinCovey’s All Access Pass® to increase development of individual contributors and first level managers at a global scale. Watch how he used the solutions to develop leadership skills, navigate cultural differences and achieve higher satisfaction of the Emerging Leaders Program.

PepsiCo Food

Building Empathic Leaders Across the Organization

PepsiCo Foods North America desired a consistent leadership training with content that progressed over time. Curating content from FranklinCovey’s All Access Pass®, they launched their CORE Leadership program to build empathic leaders at all levels of their organization. Click here to see full case study

Frito-Lay

Increasing Trust to Exceed Expectations

Instead of falling victim to a financial disaster, Frito-Lay exceeded expectations. Economic recession, inflation, and unpredictable weather conditions caused massive price increases in Frito-Lay’s supply chain. They had to move quickly to change their business model. The Speed of Trust® had prepared them with a new perspective and skill set to manage through these unpredictable times.

City of Provo

Transforming Culture Through Trust

The City of Provo was experiencing tremendous growth and an influx in business and investments. See how they transform their culture and keep the positive momentum going with The Speed of Trust®.

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