Helping Clients Succeed®

Strikingly Different Selling

Imagine if your product went from just one of the crowd—to consistently standing out as the superior choice.

Every day, salespeople are competing in their industry for the same customers—and there is only one winner for each sales opportunity. How can your salespeople stand out and sell more?

Helping Clients Succeed®: Strikingly Different Selling helps sales leaders and teams learn to differentiate themselves based on what matters most to the customer—helping the customer succeed. This customer-centric approach allows sales professionals to be seen as trusted advisors throughout the sales cycle while consistently delivering predictable sales results.

70%
Of Sales Meetings are Unsuccessful*
78%
Of the Time, Buyers see no or Minimal Difference Between Vendors**
17%
Average Global win Rate for Deals Over $100,000**

*FranklinCovey experiential research over six years.
**Allred, Ken (2021). Buyers’ Perceptions of Differentiation in B2B Purchase Decisions – Primary Intelligence Report, 5 March 2021 

Free Guide

Adapt to Change: 5 Self-Coaching Questions

Use this guide to help your leaders identify their current approach to change and adopt a productive mindset.

Free Webcast

Stand Out. Sell More.

Course Introduction:

Helping Clients Succeed: Strikingly Different Selling

1
Helping Clients Succeed®: Strikingly Different Sales Leadership

Equips leaders to inspire, coach, and develop team members to higher performance.

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2
Helping Clients Succeed®: Engage Customers

Prepares salespeople to be more relevant, distinct, and memorable than the competition.

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3
Helping Clients Succeed®: Advance Decisions

Empowers salespeople to lead customers through their buying journey with impactful conversations structured to meet their needs.

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4
Helping Clients Succeed®: Negotiate Win-Win

Prepares salespeople to drive a win-win result, leading to higher margins and satisfied customers.

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Create Breakthrough Results in Sales Performance

Leaders are under unrelenting pressure to execute strategies and drive sales pipeline, yet most initiatives fail.

Course Details

Helping Clients Succeed engages leaders and their teams in flexible learning experiences that can be delivered in a one-day session or flipped classroom sessions over time. Every delivery option includes a blend of learning activities, reinforcement microlearning, and powerful sales tools built into the flow of work. Each journey is tailored to meet the needs of sales team.

How to Experience FranklinCovey Content

This course is included in the FranklinCovey All Access Pass®. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.

Live-Online

Dynamic education and development, available online from any location.

In-Person

Expert education and development delivered face-to-face.

On Demand

Content available to your people anywhere, any time.

Customer Stories

PepsiCo Food

Building Empathic Leaders Across the Organization

PepsiCo Foods North America desired a consistent leadership training with content that progressed over time. Curating content from FranklinCovey’s All Access Pass®, they launched their CORE Leadership program to build empathic leaders at all levels of their organization. Click here to see full case study

Vibe Group

Learning and Development at Scale

Vibe Group is a fast-growing IT staffing consultancy. Starting from two founders in 2011, they rapidly grew to 300+ internal and 1,000 external employees today. See how they partnered with FranklinCovey to scale up their learning and development program to support this rapid growth. Click here to see full case study

SM Energy

Building a Culture of Personal Leadership to Retain Talent

SM Energy is focused on increasing engagement and retaining talent through creating a culture of personal leadership. With the help of FranklinCovey’s All Access Pass®, leaders are talking a new language, building collaborative relationships, and discussing how to achieve goals more effectively.

Global Staffing & Recruiting

Building Culture for Global Growth

A global staffing and recruiting company is focused on creating a framework to enhance their culture. With the help of FranklinCovey’s The 4 Essential Roles of Leadership™, employees from around the world are learning a common language, finding common threads, and getting to know and understand each other.

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