The Key to Successful Innovation
For anyone whose success depends on serving customers.
The Innovation Imperative
In today’s world, innovation is not a luxury, it’s a necessity—and it’s not just for the people in the executive suite or in product development. Innovation is essential for anyone whose success depends on how well they serve their customers.Organizations that establish a pervasive culture of innovation will win.
Yet all too often when we innovate we feel like we are guessing—hoping that our ideas are the right ones. Or, if they are the right ideas, we hope people will embrace them. But successful innovation doesn’t need to be left to hope and chance.
More than simply coming up with creative ideas, innovating successfully requires us to provide solutions that customers willingly—even eagerly—pull into their lives.
FranklinCovey’s newest solution, Find Out WHY: The Key to Successful Innovation, helps individuals and leaders at every level understand why customers make the choices they do. Armed with that knowledge, they can design solutions that deliver what customers are looking for—their Job to Be Done.
Find Out WHY is based on 25 years of research and practice by Clayton M. Christensen, Harvard Business School professor and one of the world’s most influential business leaders, and Bob Moesta, President of The Re-Wired Group and experienced innovator who has been involved in the development and launch of more than 3,500 products, services, and businesses across a variety of industries.
Find Out WHY is a foundational solution for everyone involved in innovation and anyone who serves customers—paying or non-paying, external or internal. It provides the essential mindsets, skillsets, and toolsets to help people deeply understand the experiences their customers desire when choosing and using products and services, and then use that knowledge to drive successful innovation.