Writing Advantage®

Writing Advantage®

Teaches quality writing standards that help your employees increase productivity, resolve issues, avoid errors, and heighten credibility

Challenge

Does your organization produce written communication that conveys your intended message with professional quality, clarity, and accuracy?

Many professionals spend up to three hours each day attempting to express themselves in writing. Unfortunately, this time is wasted when the information they deliver is misinterpreted or even ignored. With poor structure and muddy language, most written communication gets lost in today’s information clutter. Consider the effect of an unclear press release or unorganized marketing plan. Poorly-crafted documents can cause misunderstanding, hamper collaboration, create errors, and threaten your professional credibility—and your business results.

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Solution

Take your business communication skills to the next level.

The FranklinCovey Writing Advantage workshop is taught as a two-day, facilitator-led program where participants will learn how to:

  • Define a document’s purpose, the readers’ needs, and the desired response.
  • Define and manage the document’s scope and related writing assignments.
  • Apply the principles of organization using the “Four-Box Format.”
  • Use writing fundamentals to structure a well-written document.
  • Use and apply the FranklinCovey Style Guide.
  • Use a collaborative three-stage revision process.

Outcome

  1. Individuals learn how to organize initial ideas around a clear purpose.
  2. Individuals structure a prototype based on solid writing standards.
  3. Individuals evolve their prototype into a draft document.
  4. Individuals review and refine the draft against formal standards.
  5. Individuals produce a final and collaborative edit of their draft.